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A Guide To Buying Luxury Homes (& Top Tips)

Buying a luxury home is a desire for most people — from grand villas in the country, to penthouses with beautiful views of the city. When you add smart home technology to the mix, the options are limitless for buyers seeking grandeur. Demand for luxury real estate is growing in emerging markets across Africa and Asia. In countries such as Nigeria, high net worth individuals see purchasing luxury houses as good investments. In addition, modern families wish to live in secure, upscale, amenity-rich neighborhoods. Whether it is the location, the price, or the amenities on offer — every luxury property has characteristics […]

Different Types Of Houses In Nigeria (With Pictures)

Homes in Nigeria come in various styles, forms and shapes — from mansions to bungalows to terraces. These different types of houses all have something unique about them. The whole profession of architecture is dedicated to the designing and construction of such buildings — with particular attention paid to aesthetic values. Over the years, some housing styles have gone in and out of fashion. However, the core concept of a home remains — a place where one can seek shelter. With the advent of smart home tech and improvements in construction technology — the houses of today are arguably as comfortable and […]

Inflation, exchange rate threaten building materials’ cost in states

  As inflation continues to spiral, major building materials markets in some parts of the country have witnessed a surge in prices, leaving many private developers jittery over maximising profits on housing projects.   Manufacturers are passing on the rapidly rising cost of raw materials to their customers, adding to concerns that inflation, which increased by 18.76 per cent in March from the previous 17.92 per cent recorded in February 2021 may put further pressure on the economy. The increasing cost has also put the hope of becoming potential homeowners by Nigerians in limbo. About 60 per cent of the […]

DECIDING YOUR ADDRESS

The three key elements of real estate investment are Location, Location and Location! The word “Location”, repeated three times, was not done in error. Location is the first criteria when considering a real estate investment. A property can experience a large increase or decrease in value due to nothing other than its location. The questions then are, why is location important in real estate? How does a location affect real estate? And where is the best location to buy a house? Today we’ll look at important factors when choosing a home. When people experience an increase in financial status, and […]

CREATING CONTENT THAT BOTH YOUR READERS AND SEARCH ENGINES WILL LOVE

Walk the Line: Creating SEO-Friendly Content That Readers Love To truly appreciate the enormous changes that search engines and content marketing have undergone, we need to go back to the Wild West Days of SEO, which were as much fun as the similarly titled 1990s “western” with Will Smith. The flavor of the day were 400-to-500 word articles where you used to cram as many keywords as humanly possible. The search engines were in their infancy, and brutal keyword-stuffing did the job. Some people even used to hide spammed keywords by making them invisible to the eye (white text on […]

12 Insanely Successful Real Estate Marketing Ideas from Top Agents

As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent. It’s evident there’s a market for real estate agents. But how can you reach prospects? Below, I’ve compiled some real estate marketing ideas top agents use to promote their businesses. Whether you’re just getting started or are an experienced realtor looking to attract new clients, these marketing tips will help you create a […]

HOW TO CHOOSE THE RIGHT NAME FOR YOUR REAL ESTATE BUSINESS

Choosing a name for your new real estate business can feel like a daunting task. It can be easier if you have a path to follow and a little bit of knowledge about creating, advertising and marketing your brand. Naming any business is one of the most important decisions you can make.  When building a new company, you want to consider all the angles, especially when it comes to the marketability of your product. This is especially true when it comes to real estate. If you follow these simple tips and best practices, naming your new business should be much […]

BUILDING YOUR BRAND AS A PROPERTY AGENT

What is a brand? The word brand has a different meaning, depending on who you ask. A brand, according to American Marketing Association (AMA) “is a name, term, design, symbol, or any other features that identifies the sellers’ goods and services as distinct from those of other sellers. Branding, according to Kolter & Keller, 2015 is “endowing products and services with the power of brand”.  It is the step of giving meaning to a specific organization, company, products or services by creating and shaping a brand in consumers’ minds. The aim is to attract and retain loyal customer and other […]

How Do You Know If a Home Has Good Resale Value?

Before you purchase a home, make sure to consider its resale value. Unless you plan to live in the house for the rest of your life, it’s important to have a firm understanding of a property’s resale potential before submitting an offer to the seller. After all, a house is one of the most significant financial and personal investments you’ll ever make. As such, it’s important that the home appeals to buyers later down the road. In general, a home with good resale value is typically a good investment, while a home with bad resale value may not be worth […]

7 Essential Curb Appeal Tips for Sellers

With the spring real estate market heating up across the United States, it’s time to focus on curb appeal. You want your home to stand out from the others, and the exterior will be the first area buyers see. If it’s not in top shape, there’s a good chance buyers will move on to the next home. So make sure you’re trimming the lawn, washing the siding and shining everything else up in preparation for showings. Here are some essential areas to address: #1 Wash the siding Your siding probably looks a bit dirty and dusty after this last winter, […]