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The three key elements of real estate investment are Location, Location and Location! The word “Location”, repeated three times, was not done in error. Location is the first criteria when considering a real estate investment. A property can experience a large increase or decrease in value due to nothing other than its location. The questions then are, why is location important in real estate? How does a location affect real estate? And where is the best location to buy a house? Today we’ll look at important factors when choosing a home. When people experience an increase in financial status, and […]


Walk the Line: Creating SEO-Friendly Content That Readers Love To truly appreciate the enormous changes that search engines and content marketing have undergone, we need to go back to the Wild West Days of SEO, which were as much fun as the similarly titled 1990s “western” with Will Smith. The flavor of the day were 400-to-500 word articles where you used to cram as many keywords as humanly possible. The search engines were in their infancy, and brutal keyword-stuffing did the job. Some people even used to hide spammed keywords by making them invisible to the eye (white text on […]

12 Insanely Successful Real Estate Marketing Ideas from Top Agents

As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent. It’s evident there’s a market for real estate agents. But how can you reach prospects? Below, I’ve compiled some real estate marketing ideas top agents use to promote their businesses. Whether you’re just getting started or are an experienced realtor looking to attract new clients, these marketing tips will help you create a […]


Choosing a name for your new real estate business can feel like a daunting task. It can be easier if you have a path to follow and a little bit of knowledge about creating, advertising and marketing your brand. Naming any business is one of the most important decisions you can make.  When building a new company, you want to consider all the angles, especially when it comes to the marketability of your product. This is especially true when it comes to real estate. If you follow these simple tips and best practices, naming your new business should be much […]


What is a brand? The word brand has a different meaning, depending on who you ask. A brand, according to American Marketing Association (AMA) “is a name, term, design, symbol, or any other features that identifies the sellers’ goods and services as distinct from those of other sellers. Branding, according to Kolter & Keller, 2015 is “endowing products and services with the power of brand”.  It is the step of giving meaning to a specific organization, company, products or services by creating and shaping a brand in consumers’ minds. The aim is to attract and retain loyal customer and other […]

How Do You Know If a Home Has Good Resale Value?

Before you purchase a home, make sure to consider its resale value. Unless you plan to live in the house for the rest of your life, it’s important to have a firm understanding of a property’s resale potential before submitting an offer to the seller. After all, a house is one of the most significant financial and personal investments you’ll ever make. As such, it’s important that the home appeals to buyers later down the road. In general, a home with good resale value is typically a good investment, while a home with bad resale value may not be worth […]

7 Essential Curb Appeal Tips for Sellers

With the spring real estate market heating up across the United States, it’s time to focus on curb appeal. You want your home to stand out from the others, and the exterior will be the first area buyers see. If it’s not in top shape, there’s a good chance buyers will move on to the next home. So make sure you’re trimming the lawn, washing the siding and shining everything else up in preparation for showings. Here are some essential areas to address: #1 Wash the siding Your siding probably looks a bit dirty and dusty after this last winter, […]

Selling Your House? Here’s How to Get More Buyers Through the Door

Planning to sell your home? Keep in mind that the more buyers who come through the door, the more likely it is that your house will sell quickly and for the highest dollar amount. Maximizing your home sale swiftly and efficiently should be your primary goal and that of your realtor’s. Not sure how to get more showings for your house? Fortunately, there are plenty of tried-and-true ways to increase your buyer pool. Here are 7 tips for how to get more showings for your home right now. Opt for a seasoned realtor instead of trying to sell it yourself […]


If you are looking to purchase a home or sell a real estate property, having a skilled and experienced agent is essential. It can sometimes be hard to find; relying solely on online reviews and testimonials will only tell you half the story. Consider the following tips to unveil an accurate representation of potential real estate agents. Ask friends/family for referrals Referrals are an excellent way to reveal the quality of services offered by a real estate agent. Ask your friends and family for referrals and ask why they recommend that particular agent. This will provide you with detailed information, […]

5 Tips for Surviving the Real Estate Off-Season

Are real estate sales slow during the chillier months? It doesn’t mean your real estate business can hibernate too. Slow periods can provide you with significant opportunities to improve your marketability, expand your client base, and grow as a real estate salesperson. Not to mention, pursuing these opportunities will prepare you for when the real estate market bounces back in the spring and summer. Fight the cold, and the off-season, by trying out some of our tips for keeping busy this fall and winter. 1. Network If sales are slow, one of the best things you can spend your time […]